Ashe Poole

Project Title

PHXART

Role

Created during a branding workshop with Andrew Walters. My goal with this rebrand was to take a fairly stagnant and outdated brand and incorporate a more clean, bold and welcoming touch to it. I chose to rebrand the Phoenix Art Museum because I am a huge fan of their institution, but not of their branding. To demonstrate my rebrand, I created a brochure that you might pick up inside an exhibit space, as well as a new website and mobile app.

Skills

Branding, Presentation, Typography.

Year

2020